Whilst in London last week, I took the opportunity to visit our London affiliate office, Mayfair International Realty.
Mayfair International Realty is located in Mayfair, one of London’s ritziest neighborhoods, with an address synonymous with wealth, class and luxury. Not to mention, right smack in the heart of prime shopping between Oxford Street and Bond Street.
Mayfair International is the brainchild of Nick Churton assisted by Annette Reeve. It was established in 1995 and boasts its headquarters in London. Mayfair represents 350 offices of 125 Brokerage Firms across the UK, as well as firms in France, Spain, Italy, Canada, South Africa and United States. Real estate is a totally different ballgame in the UK. The British do not have the MLS. If a customer was to search for a new property, they would have to visit all the different brokerages in town to see their own personal inventory. Alternatively, buyers use the property search sites of newspapers to find listings from many brokerage firms in one place. It is basically their substitute for the MLS.And this is one way Mayfair offers EWM agents and customers great advantages to assist in selling our Floridian properties in the UK and overseas: Mayfair uploads all of EWM’s listings of $250k and up to the property search site of the Telegraph, www.telegraph.co.uk ; the UK’s highest circulated quality daily newspaper. Its website has 6 million users and 49 million hits per month. This is a unique benefit to EWM agents and customers, EWM being the only Miami Broker whose properties are uploaded to the telegraph. Mayfair International will also promote all of our EWM listings of over $250k on their United States Website, www.mayfairinternationalrealty.com , and on their highly prominent UK website, www.mayfairoffice.co.uk , which links our listings directly from our EWM site. In addition, Mayfair has established great connections with reputable journalists for editorial P.R. in publications such as the Sunday Times and Financial Times. They are always in search of properties which are unusual, quirky or have some celebrity connection that appeals to the British mentality. If a EWM agent wishes to place an ad directly in an English publication, keep in mind that
Mayfair offers EWM agents discounted rates on all national press of up to 48% in those same publications. And the icing on the cake: Mayfair Int’l Realty provides EWM customers with “Sellers Letters” delivered via Royal Mail directly to the seller informing them of their inclusion into Mayfair Inventory and telling them how their services will help promote their listing.
And most importantly, if you are in the area, they will gladly you make you a wonderful cuppa (cup of tea), so don’t forget to pop in and rest your weary feet…Annette and Nick will be happy to meet you!