How To Be A Better Blogger, Or How To Start If You’re Still Just Reading

EWM Marketing

Wizard of EWMHello from behind the curtain so to speak. I’m here helping Beth, our Wizard, with the Blog. I have really enjoyed the variety of topics in all your blog posts. What I learned about blogging I owe to Beth’s interest in it, and to the Real Estate Tomato’s expertise (which is tremendous).

The Real Estate Tomato site is the most creative, fun, and informative blogging resource imaginable, full of useful tools. If you are reading, but having trouble getting started, this article worked for me! If you are already blogging, and haven’t read the Tomato’s excellent short-and-sweet how tos, what are you waiting for? If you already feel confident in your blogging, check this out. The 4 Cs made me a blogger! Here are my must-read recommendations:

HEADLINES
This article covered objections real estate agents hear and how to overcome them, but is a fantastic illustration on how to write Headlines: 9 Examples of How Blogging Will Have You Overcoming Real Estate Objections. Scroll down to see their examples in red. They illustrate the before-and-after very well, and the creative way that they draw the reader in makes them effective! If you liked that article, check out this more in-depth one: What Copyblogger Hasn’t Told You About Writing Real Estate Blog Headlines

LINKS
7 Crucial Tips To Developing Real Estate Blog Copy That Gets Read This article, especially number 6. about Links, illustrates the reason for, and best use of, links in your articles. Serve your reader well and choose your links carefully. Your links should further the point of your blog post, you’ll see what I mean if you see how the Tomato uses links. TIP: When you want to make a link, be sure that you select “Open link in a new window” from the “Target” drop down box inside the Insert/edit link pop-up box, that way if your reader closes the link, they don’t also close your blog post.

ewm_cow.jpgAnd That’s No Bull!
PICTURES

Images are a crutical part of blogging, especially if you want more than 2 out of 10 readers to go beyond your headline. Where you place images is also important. This article: How F Street Will Have Readers Returning To Your Blog has all the answers. TIP: When you place your photo, remove the blue border by putting “O” (zero) in the border box, put 10 in the horizontal space box so your text does not touch your photo. The vertcical space box controls the amount of space under the photo. These measurements are in pixels.

CONTENT
So, if you’re still stuck, take inspiration from a really successful blogger. She found her voice, and writes well. She ties this fun article back in to real estate at the end. If only we could all be so clever and so amusing. If Teresa Boardman doesn’t inspire you, the Tomato offers Food For Fodder – 101 Real Estate Blog Topics.

Happy Blogging! If you read this far, please leave a comment 🙂

Authored by EWM Marketing | Print This Post | 6 Comments » »

  1. Caroline Carrara

    How do you do the cool graphics? Is it a site or photoshop? Is it easy?

  2. Helen Gynell

    Hey Caroline! YAY! One person read this. LOL. I am really happy you left a comment. I know how many people at the Beach office come to you for help so please spread the word cause I hear through the grapevine that the Beach office is blogging ‘not so much’ but your office is where the BEST best and worst stories should be coming from. How exciting must real estate on the Beach be?! I hope you can get some of them to blog about this. Make sure they use creative headlines (not just “My Best and Worst Story”). Know what I mean? Anytime you want to do something in Photoshop, call me and I will help you or anyone if I can.

  3. Patty Payan

    Wonderful post! Loaded with info and great graphics. The cow is my favorite. I’ll be sending Coral Gables associates to this post time and time again.

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